Malavika Mohanan Instagram – 1 in 28 Indian women are diagnosed with breast cancer. Simple actions in our daily lives can help bring us closer to a world free of breast cancer – encouraging friends & family to get yearly health check-ups, scheduling an annual mammogram if 40 years or older, focusing on eating healthy and maintaining a healthy lifestyle, raising awareness about the disease or even donating money to fund critical research time. It’s #TimeToEndBreastCancer.The Estée Lauder Companies in partnership with renowned photographer @rohanshrestha has created an emotional and impactful #WhiteTSeries to inspire a digital wave of awareness and fundraising – to create a Breast Cancer free world. ⁣⁠⠀ Join us in our mission by uploading a photo of a pink-themed look with the hashtags #TimeToEndBreastCancer #BCCIndia2019 and tagging @esteelaudercompanies. For every public post/story on Instagram with the hashtags in October 2019, The Estee Lauder Companies will donate Rs. 10 on your behalf to fund breast cancer awareness initiatives, research, education, and medical support.