Grimes Instagram – ETHEREAL is a genre. New playlist on Spotify ! Link in bio. Also a debate – thoughts on this thesis?: ______ We petition that ethereal should be an official genre on streaming platforms! We are constantly told that Grimes doesn’t fit into any existing format or genre and therefore cannot be on playlists or radio. Conversely, when I make “genre excercise” music like Violence (a dance track) – I get way better playlisting. This discourages creativity. We argue that there is a long lineage of auteur artists, often producing their own music and/ or directing their own music videos. Oft with a heavy visual component and fantasy, sci fi or literary elements… often very ethereal, otherworldly and futuristic in nature. (It fits nicely into subgenres: ethereal-techno, ethereal-rap, ethereal-metal etc?) Maybe it isn’t a genre but it might be! What do you think???? It would be cool if there was a home for ethereal music.__\_________ Post script / to be clear I actually quite disagree with the idea of genre – however in the modern age artists are required to choose a format on streaming services etc. they don’t currently recognize ethereal or anything like it haha, hence this vibe