Genelia D’Souza Instagram – Blood bags are turned ‘ulta’ to help Thalassemia Major patients stay alive. So, today on World Thalassemia Day, I’m going ‘ulta’ to support the #UltaHokeThalassemiaRoke campaign Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder, that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ‘ulta’ picture and challenging 3 friends to do the same, be part of the #UltaHokeThalassemiaRoke campaign. Visit https://thewishingfactory.org/ to learn more. @thewishingfactory @ketto #WorldThalessimiaDay #BloodTransfusion #TogetherForEachOther