Alia Bhatt Instagram – To begin with, it’s a line of children’s clothing. For 2 to 14-year-olds. It’s made from natural fabrics. With nature themes. And each garment comes with a seedball that takes kids (and parents) back to nature. The tags double up as bookmarks. The buttons are not made of plastic. Even leftover fabric is transformed into hair ties and potlis. Every garment tells a story. And nurtures a love of nature among children. It’s a fully homegrown brand. Totally vocal for local. And fully atmanirbhar. When I say homegrown, I mean we literally started in my home. Till we grew to a point where we had to get an office. And a warehouse. And so on. We launched on firstcry.com in October and people loved our story (thank you for giving us such a warm, overwhelming welcome). We hope to add more stores. More stories. A series of children’s books. A series on TV. Toys, perhaps. The common thread running through it all is love for the one thing that unites us: our planet. Because we’re all children of Mother Earth. #Edamamma #ChildrenOfMotherEarth #LittlePlaneteers #VocalforLocal #PlantABeej #HappyBean Link in bio