Vishakha Singh Instagram – These jeans from @lotuslinejeans are INSANELY comfortable!
I have been ‘off’ jeans for almost 2 years. Frankly speaking, the Indian heat and my long travel hours simply made jeans the last option.
This year especially, I have made a conscious transition to sustainable brands.
So no more Zaras, H&Ms , Topshop or Levi’s et al.
Put bluntly, denim is decadent in its use of water. According to Levi Strauss, 3,781 litres of water are used during the production and use phase of one pair of 501® jeans and 33.4 kg of CO2 is created throughout its lifetime. This includes growing cotton, processing the denim and washing at home!
Hence, I was only too happy when my friend and Associate Producer of Atkan Chatkan @dramanujam started her own venture , www.lotusline.co , of comfortable jeans made from organic cotton that use almost 80% less water !
Congratulations D! Great product!
#sustainablelifestyle #organiccotton #organicjeans #comfortwear #comfortclothing #womanonthego #lotusline #startups #ecofriendly #ecofriendlyproducts #ecofriendlyliving #sustainableclothing #saynotofastfashion #saynotofastfashion🌱🌱☀️ Sula Vineyards | Posted on 15/Dec/2020 14:17:00