Christine Marzano

Christine Marzano Instagram – It’s here!!! Excited to finally introduce @bods_inc and our groundbreaking fashion technology to the world with our beta partner @khaite_ny.
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Repost • @bof “Looks great but will it fit me?” It’s a question regularly faced by millions of people shopping for fashion online. This week may bring good news, at least for admirers of New York label khaite’s tailored and feminine looks.⁠
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Starting Thursday, visitors to Khaite’s website will be able to create a 3D digital, photorealistic version of their bodies by uploading a few selfies and sharing some key measurements. The resulting figure can be adjusted in size (and skin tone) before shoppers dress their digital counterparts in the label’s wares, giving them a new tool, beyond the standard size and measurement information that most sites display, to better evaluate whether a product that catches their eye online will actually fit right.⁠
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Avatars are not new to the fashion sector. Major luxury brands have already created virtual collections for games like Animal Crossing and League of Legends, or to dress CGI models. So how can the same technology that powers these games be deployed to solve a perennial business problem in fashion e-commerce? Continue reading BoF’s @chantalfdez on businessoffashion.com [Link in bio] 📷 Khaite⁠
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Thank you for the great piece @bof @chantalfdez ! So excited to parter with @khaite_ny to change the future of e-comm! | Posted on 18/Jun/2021 02:31:12