Rukmini Vijayakumar Instagram – #Ad. The idea of beauty over the years has become something that has led to a lot of insecurities because of unreasonable parameters propagated by media. It has become common to judge others based on height, weight, skin colour, choice of clothing amongst many other criteria. I was always taught never to comment on the way someone looks when I was young. Choice of clothes and physical attributes are of no consequence in reality. Beauty lies in ones thoughts, intentions and attitude. Join me and #DoveIndia to #StopTheBeautyTest. Use the AR filter and share your story with others in society who needs to hear! #judge #beautyparameters