Jake Helgren Instagram – What can I say about Pride? My strife and business partner calls it my gay Christmas. Our history tells us it’s us our neverending fight for equal rights. My heart tells me it’s about my chosen family. These people right here—who make me feel like what we are doing on this Earth has worth and importance. Happy Pride to all you Queers. Happy Pride to all our allies. And most especially, Happy Pride to my chosen family. 🏳️‍🌈 West Hollywood, California