Danny Way Instagram – The catalyst story behind @dcshoes
My brother @damonway and I grew up skateboarding with one goal only in mind which was be the best we could be. Damon’s skateboarding skills were also on the path to becoming a pro someday. Unfortunately in the apex of Damon’s learning curve unforeseen circumstances would arise leaving his physical ability permanently limited shattering his dreams of becoming a pro. Damon would ultimately figure out how to create his legacy within the skateboarding industry. Damon was 16 at the time of injury and at 18 ready to pursue his first business venture. In 1991 through our network of mutual friends Damon meets @kblock43 who had just founded a new brand called 8 Ball Clothing. Shortly following I met Ken and the stars start align between us 3. Ken and Damon see the vision of how they would run the company together and a 50-50 partnership in 8 Ball Clothing was formed. Ken’s role was graphic designer/ marketing director, Damon head of clothing design and I would become first pro skateboarder but also help out with bringing in new team riders. The inception of our relationship was the catalyst to several other projects that would shortly follow @droorsclothing 1992 and the creation of @dcshoes 1994. This is one of the first 8-Ball ads ever published in @transworldskate with @sal_barbier and I. As you can see I was already acquainted with crutches at 16 years old. @persue1 @williamseansheffey @jordanrichter | Posted on 13/Dec/2021 12:37:36
