Pragathi Guruprasad Instagram – On April 1st @cuyana launched the world’s first true zero impact collection, from a resource never seen before, until now – Air. Does this achievement seem too good to be true? That’s because it is. @Cuyana’s Made With Air campaign is not a tangible product collection, but an intentional April Fools’ campaign conceptualized to address the issue of greenwashing Head to their page to learn more 🌿