Hiphop Tamizha Instagram – When @universalmusicindia approached us for @hyundai.spotlight ‘s project of collaborating with an upcoming artist, all i could immediately think was about @karthik.ram_era ! To all those who follow us, you might remember him as the winner of #bars – So proud to introduce this amazing talent in #oorukaaran. The track will portray the tale of oorukaarans trying to make it big. Special shoutouts to the #umg & #hyundai team for this awesome initiative to throw the spotlight on upcoming talents ❤️