Eif Rivera Instagram – Repost- @globalgrind When it comes to legendary hip-hop music video directors, we all know the likes of #HypeWilliams, #DirectorX, and #BennyBoom. One of the most underrated yet accomplished directors that don’t get enough credit is #EifRivera. Click inside to check out a gallery of some of his most iconic music videos you may or may not know he directed.
Rivera got his start working for #LoudRecords to create the Air Pun logo and collaborating with #DefJam for #YoungJeezy’s Snowman campaign. He even had a Bud Light commercial under his belt. Around the same time, he also worked on artwork for #TerrorSquad. This helped the industry notice his work, which led to the first video he ever shot (with #FatJoe). About a week later, he was tapped to work with #DrDre and aftermath. That connection resulted in Rivera meeting Curtis ’#50Cent’ Jackson. It’s safe to say the rest was history. A lot of behind the scene folks I gotta give love to 🤞🏽❤️
SWIPE to get a glimpse of some his work. Hit the 🔗 in our bio for more.
📸: Getty
🎥: Courtesy of artists listed. | Posted on 12/Apr/2023 21:02:05
