J.J. Watt Instagram – The Wheaties box is iconic. It’s cover is instantly recognizable anywhere and has been graced by the greatest athletes of all time. So you can understand why I am truly honored to be on the cover of the newest Wheaties box (even if I do have to share it with knucklehead). It’s a pretty special day for us and we’re very excited about being able to share it with you. So go grab yours starting in August and let’s enjoy some breakfast together. @wheatiescereal #WheatiesPartner #ad