John John Florence Instagram – My favorite thing about starting a brand has been the process of improving our designs @florence_marine_x It’s been really cool to wear what we create and have that opportunity to improve it. The hooded rashguard is probably the product that has surprised me the most in that process. It wasn’t something I thought about growing up around the ocean, but using it now has really changed the amount of time I’m able to spend in the water free surfing. Thanks to the team for all of the hard work making updates to our newest version. Stoked on it!!