Kalki Koechlin Instagram – #RedDotWinner | Proud to announce that the Modern Perspectives campaign by Her Story has made an impact at this year’s Red Dot awards – one of the most prestigious design awards in the world. The campaign has won the Red Dot Award for Brands and Communication Design 2023, celebrating creative thought, impact and the seamless integration of a powerful concept across touchpoints. This win is particularly noteworthy as it positions a young modern Indian brand’s in-house efforts towards aesthetic and conceptual excellence ahead of some of the world’s top advertising agencies and global brand campaigns. The Modern Perspectives campaign (2022-2023) opened up a dialogue on modernity and questioned stereotypes, gender-assigned roles and expectations. Her Story chose not to counter those stereotypes with a stance of their own, but rather extend a seemingly simple question…so that every woman may discover her own answers in the context of her own life. The campaign celebrated different perspectives through the stories of five inspiring personalities – Anoushka Shankar, Smriti Mandhana, Kalki Koechlin, Twinkle Khanna, and Sobhita Dhulipala – capturing aspects of women that are often challenged by constructs of society, and celebrating the beauty of choice the modern woman. #HerStory #HerStoryJewels #JewelsWithCharacter #ModernPerspectives #RedDotAward #RedDotAward2023 #DesignThinking