Taylor Zakhar Perez Instagram – Filter by Fabric: a call for real change In recent years there has been a huge push for food traceability and transparency (and we got it!), but why not for the clothing that we put on our bodies everyday? A lot of the fancy names on our tags or words describing them (silky, fleece, mesh, etc) mean a couple of startling things, they’re most likely petroleum & plastic based products ⛽️🥤 @thewoolmarkcompany launched the Filter by Fabric initative to end this confusion, urging all fashion brands, retailers, publishers and content creators to commit to clear, honest product names that accurately communicate fabric composition. Focusing on the fabric’s impact and empowering us to make more informed and sustainably-conscious decisions is all we’re asking for. #filterbyfabric @ecoage