Jamelia Instagram – It’s been such a pleasure for my girls and I to partner with @SheaMoistureUK this Black History Month for their beautiful #ad campaign: Same Roots, New Rules. ❤️
We’ve been encouraging women of all ages to embrace their natural textures and find the confidence to wear the styles they’ve always dreamed of. 💭❤️
A style I wish I was brave enough to rock when I was younger is a HUGE ‘fro, so for the campaign my daughters helped to make that dream come true! ☺️☺️☺️
Throughout the years, I’ve come to embrace my natural hair, and even more so when I became a mother. I’ve always ensured my daughters loved their natural textures and equally seeing them having fun with it is one of my favourite things.🥰😍🥰
Join the movement! Head to SheaMoisture’s virtual affirmation board to share your words of affirmation and explore the beauty of the natural hair (linked in my stories ❤️) xx
#SheaFam #SheaMoisture | Posted on 24/Oct/2023 21:46:36



