Eric Church Instagram – “We built a career based on people trusting the brand, the authenticity, whatever. I don’t know that we did that on purpose, we just did it, and we were able to have this collective thing that we represent musically, something that’s elevated. I think people respect it and that we built something that we could look at expanding beyond music. I thought we could take that trust out for a walk and see what it can do.”
Country music’s most unpredictable superstar Eric Church is doing business with Michael Jordan, building a small music venue and bar in Nashville, and making a whisky called JYPSI. At the link in our bio, he tells Esquire about all that, weighs in on our current politically charged era, and of course, talks his music to come: “Honestly? It’s probably going to get wilder.” | Posted on 28/Sep/2023 18:56:24



