Kris Jenner Instagram – Kylie on the innovators issue of @wsjmag! Featuring her new brand @khy 🖤 I’m so proud of you, Kylie! #repost @kyliejenner new @wsj innovators issue featuring @khy!!!! @kyliejenner is our 2023 Brand Innovator! ⁠ ⁠ The youngest of the Kardashian-Jenner clan’s Instagram followers outnumber the population of the United States of America. Her rapt audience has shown that it will buy her $35 lip kits, her $27 concealer, her $34 Kylie Baby hair-care set and her $125 Kylie Skin skin-care set. Now, she is expanding her empire with the launch of a new clothing line, @khy. ⁠ Khy—a play on a nickname of Jenner’s—will feature different guest designers and concepts throughout the year. “The whole line is really inspired by my personal wardrobe, and the different moods that I’m in,” Jenner says.⁠ ⁠ The first drop offers black faux-leather pieces and nylon-and-elastane “base layers,” created in collaboration with the design duo Nan Li and Emilia Pfohl of Namilia, an edgy Berlin brand. ⁠ Nothing in Khy’s first release costs over $200. The faux-leather pieces, including a voluminous trench and skintight dresses, feel very Mad Max meets 1980s Thierry Mugler. It’s the wardrobe of a biker babe during the apocalypse—who happens to have internet access and a Pilates-toned body.⁠ ⁠ She describes the first drop as very “King Kylie—who I am at my core.”⁠ ⁠ (🖋️: @rorysat, 📷️: @cassblackbird, stylist: @katelynjgray, hair: @jesushair, makeup: @makeupbyariel, set design: @lizzy_gilbert_, production: @louis2.paris, talent booking: @specialprojectsmedia)⁠ #WSJInnovators⁠