Mark Zuckerberg Instagram – Tomorrow is #NationalVoterRegistrationDay — a reminder to take the first step to vote and make sure your voice is heard. With the pandemic, it’s more important than ever to make sure everyone knows how to safely cast their vote. At Facebook, we’re running the largest voting information campaign in American history, with the goal of helping to register 4 million eligible voters in the US this year. We estimate we’ve already helped 2.5 million people register so far this year across Facebook, Instagram, and Messenger, based on conversion rates we calculated from a few states we’ve partnered with — but there’s still more to do. As I’ve said before, voting is voice. In a democracy, voting is the ultimate way we hold our leaders accountable and make sure the country is heading in the direction we want. Today, almost 40% of eligible voters in the US aren’t registered yet, so if you’re not registered yet or don’t know if you are, please check out the Voting Info Center on Instagram (you can find it in the menu bar) to get the process started.