Elissa Slotkin Instagram – Growing up, my family was in the meat business, but for the Sarafa family, who own @PopDaddySnacks, popcorn & pretzels are their bread & butter, and they’re based right here in Livingston County.
In just over a decade, they’ve taken their passion for snacks from a basement experiment to farmers’ markets, fairs, & more than 6,000 retail locations worldwide, thanks in part to a federally-funded branding program administered through @michdeptofag.
It was great to visit this homegrown family success story & hear how they’re reaching younger consumers through social media & creating a supportive culture to attract and retain employees. And with even bigger plans for the future, the sky’s the limit for this family business. | Posted on 05/Feb/2024 20:58:44
