Lilly Singh Instagram – This has been YEARS in the making. I’m so excited to finally announce that I’m co-creating a haircare line with @AAVRANI. Almost every single day of my life, someone asks me a question about my hair. How is it so long? So healthy? What is my routine? Can they buy it? (For real…) And for years I’ve wanted to create a hair line to answer these questions, but it had to be with the right people and vision. My hair is truly too important to me to settle for anything less. This isn’t a mindless brand partnership to secure a bag, this is about something I consider to be part of my identity. My hair is EVERYTHING to me. I met AAVRANI founder @rooshyroy years ago and immediately felt a genuine connection. Not only do we love a Desi Female CEO, but in a matter of seconds I could tell that Rooshy was two things I look for in people: a hustler, who is nice. I have been in countless meetings with her now and there hasn’t been even one where she isn’t impressive and prepared af. My kind of partner 😍 She introduced me to AAVRANI’s skincare line (y’all are always asking about my face masks in my stories!) and I became such a huge fan. I literally use their products every morning and night. And I cannot wait to do the same with our haircare products (which I’ve actively been testing and oooooooohhhh baby, stay tuned!). All this to say, big things are coming. Co-created with AAVRANI, my hair care line launches next Spring. LFG 💙 PS: enjoy the free foot pic too 😅