Alena Šeredová Instagram – Ambasadorkou prezentace Umprum Wake se stala modelka a herečka Alena Šeredová, která dlouhodobě žije v Itálii. Instalace WAKE je momentálně k vidění na milánském týdnu designu a @alenaseredova ho poctila svou návštěvou. Setkala se zde s vedoucí Ateliéru designu oděvu a obuvi Simonou Rybákovou a mladými autory a autorkami jednotlivých modelů. Projekt WAKE reaguje na současnou roli společenského oděvu a s ním spojená pravidla. • foto: Viktorie Macánová @wickeimack • Alena Šeredová as an ambassador of the student project WAKE Starting on Monday the 15th of April, the WAKE installation by UMPRUM students is open to the public at Milano Design Week. The ambassador of this unmissable exhibition is model and actress @alenaseredova, who has been living in Italy for a long time. “There was nothing easier than becoming an ambassador for this project. I am very happy to help young Czech designers. I love the work of young people. I admit that I always try to make Czech art and Czech creativity visible here (in Italy). And this is exactly what we can call “golden Czech hands”, says Alena Šeredová enthusiastically about the installation by the students of the Studio of Fashion and Footwear Design and Product Design at UMPRUM.