Serah D’Laine Instagram – You want to increase your income in 2024? Think about what area of your brand might need a little “refresh”….I like to say “polished, not perfect”. Because building your brand isn’t a vanity play, it’s a strategy for having a profitable business. When you want to level up, your brand strategy has to reflect that first.
I’ve done thousands of shoots, working with some of the best photographers, in Hollywood been creative director on many client shoots to make sure they stay “on brand”.
Hhere a few pro tips on how to make a brand shoot that balances aesthetics with authenticity.
1. Storytelling Through Shots:
What is in your brand story – What archetype or character are you embodying (this is the future version of you) What energy are you putting out into the world? Each shot should tell a piece of your story. Viewers aren’t just seeing pictures; they’re experiencing your brand journey.
2. Pro Personality – Blend professionalism with your unique personality. (Even if you’re an introvert, you got it in there). Some do this naturally, others need consciously work at it. So throw in something that screams “you”.
3. Embody THAT PART of you. Authentically embodying the parts you see stepping into, might feel uncomfortable at first. Get out of your head visualize HER/HIM/THEY you see yourself becoming. Quiet the voice that says “this feels stupid, I look funny, who the f cares what I have to say”.
4. Mirror Musts – Practice in front of the mirror poses that make you feel, sexy, powerful, goofy. Put a mirror infrant of you on the shoot day. This is your moment to let yourself be seen, because there are people waiting for what you have, if you don’t show up, they won’t get your magic.
5. GoalGetting Girl Squad – if you can, do it with your your epic, empowered sister circle (even if it’s just one) who can check your hair, remind you to smile, keep your chin down, check your Spanx are tucked in just make the whole day feel like an adventure.
(*continued in comments) | Posted on 05/Dec/2023 01:29:01
