Alice Greczyn Instagram – What social media marketing coaches don’t tell you… 📰 If you feel like you’re getting contradicting and ineffective advice, you are.
I see so many coaches exhorting us to show up #authentically in order to grow our followings—and, if we’re promoting something that makes us money, to grow our bank accounts. Yet we’re also being told to niche ourselves.
If you’ve realized that showing up authentically loses you more followers than you gain, I’m here to affirm that! 😂 You’re not crazy and you’re probably like me: not good at “authentically” showing up as only one piece of yourself. “Be authentic,” and, “Niche yourself,” are, to many of us, utterly paradoxical.
Compartmentalizing yourself to please others—and an algorithm—will help you grow. You will gain followers and your business will flourish faster. You will be more liked, more engaged with, and more purchased from when you focus on a singular aspect of who you are that is relevant to what you’re selling, whether it’s information through a podcast or products through affiliate links.
But I personally do not call this being authentic. I call this marketing.
This gets especially tricky when your business is, in and of itself, multi-faceted. Many of my friends are intellectuals. Their podcasts, Patreons, and YouTube channels are broad-ranging from health and spirituality (hello, @CurioCityPod) to news (hello, @BrigidaDag) to politics (hello, @PuntersPolitics). These latter two categories are not even being pushed by algorithms anymore.
So what do big-picture thinkers and multi-faceted creatives like us do? Not gonna lie, what I’ve found is pretty discouraging. If you’ve been trying to implement #socialmedia #marketing advice to all but zero growth, you’re not alone.
👉🏼 Link in bio to read the rest of my latest blog post on #Unaccountable! | Posted on 19/May/2024 22:45:08
