Amy Shira Teitel Instagram – Jacqueline Cochran Cosmetics was, at its peak, a luxury brand second only to Estée Lauder, and aviation was a massive theme — she sold travel cases that were perfect for taking in a cockpit, travel compacts that fit in pockets so she could freshen up before her pictures were taking getting out of a plane, and often talked about how her line was tested in harsh flight conditions so could withstand the stresses of daily life.
What’s really interesting is the tone. She was all about makeup on the go when she founded the company in 1935, but by the 1950s when she started hiding her age, she got heavily into the anti-aging messaging. A lot of people have pointed to her branding as negative toward women, I see it as a reflection of her own self-consciousness.
Either way, I have a solid collection of her line and by all accounts her face creams and lotions were excellent for the skin at the time! #author #history #cosmetics #aviation | Posted on 15/Apr/2024 00:28:04
