Tej Lalvani Instagram – Coldplay has just released their first sustainability report, and it’s a masterclass in setting ambitious but achievable goals for maximum impact. Some highlights 👇
They aimed to reduce carbon emissions by 50% compared to their previous tour – so far they’ve cut emissions by 59%.
72% of all tour waste has avoided landfill in favour of being reused, repurposed or recycled.
18 shows have been powered entirely by their portable battery system, which they can guarantee uses power generated sustainably.
An average 17kWh of power has been generated per show through kinetic dancefloors and power bikes, enough to power one of the three stages each night.
This is how you put your money where your mouth is and hold yourself accountable.
After decades of missed targets and empty promises, the sheer goodwill the band has generated by following through on their goals must be immense.
Truly an example to all.
#Coldplay #Sustainability #Impact | Posted on 12/Jul/2024 15:23:45
