Tej Lalvani Instagram – Here’s a strategy that has done really well for Vitabiotics – brand diversification.
There’s a temptation to put all your effort behind a single brand name, and it makes sense at first. Surely you want the company name to get the credit for all your success, right?
But in a business built on trust, anything remotely medical needs to be held in seriously high regard, there’s a lot of value in specialisation over generalisation.
We present Pregnacare as Pregnacare.
We present Wellman as Wellman.
We present Wellwoman as Wellwoman.
Because when someone is looking for a product to support their health, they want something that is built specifically with their needs in mind.
#vitabiotics #product #health | Posted on 17/Jul/2024 13:59:53
