Jen Gunter Instagram – What do you think? Is there more money in menopause than liver cleansing?
A while back I read a study abstract that looked at the top 10 selling “liver cleansing” supplements on Amazon. The authors calculated sales for one month. And it was a sh*t ton of money.
So I decided to do just that for menopause supplements, with some help from @drjenadjacent who knows a thing or two about tech and marketing.
Folks, the menopause gold rush is real: the top ten menopause supplements generated $3,363,997 in sales on Amazon in one month, easily beating $2,442,963 for “liver cleansing.”
In just one month, 93,543 units were sold, which is fewer units than for “liver cleansing,” but there was more money to be made due to higher pricing for menopause. Yeah pink tax! The unit prices for menopause ranged from $13.99 (Estroven Sleep Cool for Menopause Relief) to $89.00 (BB Company Slim Gut Bundle). The average price per unit for the top 10 menopause supplements was $36.89 vs. $26.45 for the liver supplements.
Remember, this is just from one month from Amazon by unit volume; this does not include other online retailers, brick-and-mortar stores, and all of those suppliers with their own Shopify or e-commerce site.
Oh, and there is no quality science to support any of the top 10 products and many contain concerning ingredients.
I wrote about it for The Vajenda and also about what Amazon requiring third-party testing for supplements means.
I think it’s fair to point out that many providers and influencers who profit from supplements for menopause, either via their own products or by ads and discount codes, bemoan the lack of research in menopause. And while that point is valid, the answer isn’t to join the patriarchy and sell understudied, potentially harmful products to women. The right answer, when faced with a lack of research, is to raise the money and do the f*cking research. It’s clear that almost everyone selling these products is making enough profit to do this. It’s a choice to not do the science that women deserve. | Posted on 31/Aug/2024 11:09:43
