Letitia Wright Instagram – Introducing the final segment of our Welcome Home campaign, featuring @letitiawright and her family on this special Christmas Day. A celebration of family, connection, and the beauty of coming together during this season.
For Letitia and her two younger siblings and cousin – Mariam, Hakeem & Rushan, the idea of home is all encompassing—it’s love, trust and a place of safety. Vulnerability and the process of building one another is a shared experience amidst their family.
When speaking to Hakeem about the feeling of being alongside his family on a campaign, which had never been done before, he expressed a sentiment of pride and belief of this being a direct result of love between his family and within the team, to be able to produce an authentic culmination of multiple forms of family.
Additionally, speaking to Mariam about how her family has formed who she is today, she said that they’d been the rock of her life, being there at every crucial step of her development from child to young adult.
Lastly, when asking cousin Rushan about his family’s importance to him it was as simple as it being everything to him. Nothing compares to the genuineness and real truthfulness of your family’s love.
In this collection, Letitia and her family wear a mixture of Night V2 Zip Hoodies & Pullovers, alongside Night V2 Stacks & Night Bermuda Nylon Pants. Their uniformity remphasises the solidarity they share between each other, through all they’ve experienced together as a family.
From our family to yours, wishing you a Merry Christmas filled with love, connection, and the warmth of togetherness.
Shot by @feng_ish
Lighting Gaffer: Akira Trees @a.trees
Creative Director : @emxxuel
Assistant to Creative Director: @michaelkings._
Producer: Abiola @abiolaa.k
Assistant Producer: @deborahray_
Stylist: @marikabastien
Stylist: @kadz.david
BTS: Luca Allick-Smith
Assistant: @amarachifelix_
Assistant: Daniel Atere
Assistant: Blessing Arogula-Kadejoh
MUA: @vinvivaa
Hair Stylist: @brendafordhair
#WelcomeHome #MerryChristmas | Posted on 25/Dec/2024 23:44:24
