Molly Sims Instagram – Since day one, YSE Beauty has been about community. A place to support and uplift one another. These past few days, I’ve come to reflect more than ever on the meaning of community—how much it can give us, even when so much is taken. Thank you for choosing to be a part of this one, and the outpouring of love you’ve shown. The texts. The DMs. All of it.
As some of you know, Los Angeles is my home. It’s YSE Beauty’s home. Words can’t describe the absolute heartache I feel for this city, and I know that you don’t have to be an Angeleno to feel the same.
Thank you to EVERYONE who has come to LA’s aid so selflessly and without hesitation. There’s no such thing as a small gesture when the need is so great.
If you’re looking for ways to help, PLEASE CONSIDER donating to our partner, @baby2baby at the link in bio. Since last Tuesday, they’ve distributed over 3 million emergency supplies to vulnerable children and families who have been impacted by the fires, including diapers, food, formula, water, blankets, hygiene products and clothing. ❤️
For our part @ysebeauty , we’re honored to match total donations up to $50,000, and I have full confidence that together, we can get there. 💪
Additionally, on Thursday 1/16, we’re donating 100% of proceeds from http://ysebeauty.com sales to the Beauty Together Wildfire Relief Fund—a fund to which 30 California-based beauty brands are likewise contributing. If you don’t need anything yourself, maybe you know somebody who does.
There’s a lot more work happening behind the scenes to provide immediate and continued support across LA.
This fire is a stark reminder of what’s not so permanent, and what is, like the bravery of the firefighters rushing into harm’s way, and the strength of this extraordinary city—even as we move through loss. I feel pride, awe, and above all, GRATITUDE. Please continue to lift up LA from wherever you are. As I say all the time to my family, and now my entire LA family: we’ve got this. 💪🙏❤️
With love and extreme gratitude,
Molly | Posted on 16/Jan/2025 06:30:28
