Dona Emam Instagram – @SceneStyled: R!SKY BOYS GET [PERSONA]L FT. DONA EMAM | @SCENESTYLED #COVER 2.0
Cairo’s streets do not sit still. They seethe, they sprawl, they double back on themselves, shifting with the weight of bodies and histories layered thick as dust. It is within this choreography that The Risky Boys move – a trio of 22-year-old Egyptian creatives and models who have made the city’s alleys their runway and stage.
But The Risky Boys – Ahmed Attef, Karim Alaa, and Mohamed Tarek – are not the product of the global fashion zeitgeist. They did not emerge from ateliers or academies. They collided, as things often do in Cairo, at the peripheries of modeling shoots. They are not here to unsettle haute couture from within but to confront its boundaries entirely. Their catwalks are neither cordoned nor ticketed; they are carved into the butcher shops, the souks, the tight and teeming alleyways of Banha and Al Mattariya, the places that made them.
If fashion is an industry that speaks in dictates – seasonal edits, trends filtered through the same polished lens – then The Risky Boys force it to see something else. To look closer.
This February the Risky Boys teamed up with #SceneStyled and rising Egyptian actress Dona Emam on their second installation of ‘Persona’; an intimate series they conceived as stylists and art directors and a project that strips away the expectations of public life to ask a single, unvarnished question: Who would you be if social conventions did not exist?
For the full #CoverStory, head to www.SceneStyled.com or download the #SceneNow app (available on iOS and Android).
Produced by: @scenestyled @mo4network
SceneStyled Managing Editor: @faridaelshafie
Creative Direction & Costume Design: @riskyboyss_
Creative Producer: @lordmunky
Photography: @fariszaitoon
DOP: @visionary_xx
Editorial Design: @habibamr1
Talent: @dona_emam
Makeup: @makeuppbyssara
Hair: @alsagheersalons
Set Design: @maria__saba
Agency Producer: @heshambaghdady
Gaffer: @ahmedgamal2143 @jimmys.light
2nd Camera & Sound: @eslam.ahmed.18400
1st AC: @mahmoud.gehad.217
Lighting Technician: @mazen_moohamedd
Video Editor: @mariamraymone | Posted on 04/Feb/2025 13:30:04
