Selma Blair Instagram – @brooksbrothers, America’s oldest retailer, is celebrating the milestone 125th anniversary of the iconic Button-Down Collar Shirt – known as the “Original Polo® Button-Down” – with a special campaign.
The campaign features nine individuals including actress @selmablair, comedian @hasanminhaj, and writer @officiallisabirnbach, author of The Official Preppy Handbook.
In 1900, Brooks Brothers changed the course of fashion history by inventing the button-down collar. John Brooks, the grandson of our founder, Henry S. Brooks, observed a polo match in England in 1896, where players pinned down their collars to prevent flapping during play. He was inspired, and a few years later an American fashion innovation was officially born. 🇺🇸
The iconic shirt has been worn by numerous United States presidents and famous figures such as Paul Newman, Audrey Hepburn, and F. Scott Fitzgerald.
The Official Preppy Handbook states:
“The classic shirt is the Brooks Brothers button-down all cotton oxford cloth shirt. Pink is the most famous color, and it is widely supposed that no one except Brooks has ever been able to achieve that perfect pink or that perfect roll to the collar.”
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