Alex Asogwa Instagram – 8-7-2024.
There are many things they don’t tell you about starting a new brand. The Anxiety, fear, excitement, rush of mixed emotions. This phase has tested me in every way possible but I’m grateful. One thing sure , I’ll definitely get any task done. I might cry before locking in but that’s ok.
For @lerkseathebrand , I’ve had to be creative director, designer, editor, marketing manager, e.t.c and I’m grateful for the creative minds around the brand.
For the launch Video shoot, it started with a small idea between @neylooh and I then we ended up shooting for 2 days. Way back, @dammytwitch would always tell me that directing is not about sitting on the director’s chair and shouting “cut”!!! 😂. Film school taught me a lot and interning also did. I’m still learning but with projects I’ve worked on, I can attest to that.
One moment I’m in a meeting planning a shoot, the next I’m in a craft market wearing boots, looking for props (not my job but I won’t sleep well if I’m not involved.), next I’m on set asking God for super natural powers so I can stop the rain because I want to believe the weather forecast was sleepy when it lied to me about having a sunny day, next I’m shooting late into the evening and managing a crew of over 50 people.
I don’t like to agree to that “she is a perfectionist” statement. Living in denial? Well maybe. Thanks but I’ll like to believe that I just like to get it right and my attention to details is ok.
Did we shoot?, yes. Do people love the video? Yes. Will you love it? Absolutely.
Lerksea is coming.🦋 | Posted on 17/Mar/2025 15:14:55
