Candace Nelson Instagram – When I started baking cupcakes in my kitchen, I never imagined I’d create a nationwide sensation… 🧁
But that’s *exactly* what happened! 😅
The journey from side hustle to success wasn’t all sugar and sprinkles…
It required more than just a great product—it demanded CREATIVITY, COMMITMENT, and a willingness to LEARN from every setback. 🫠
These are the FIVE steps I took in my journey that can help turn your side gig into a thriving business 🌱:
1️⃣ Take stock and leverage your assets – don’t underestimate what you bring to the table. For me, it was a mix of passion, baking, and a supportive network. 🧁
2️⃣ Nail down your competitive advantage – in a crowded market, standing out is crucial. We elevated cupcakes to a luxury experience. What makes you unique? 🤔
3️⃣ Lean into low-cost customer acquisition – we relied on product seeding to create buzz. Happy customers became our best marketers! How can you creatively spread the word? 🤷🏼♀️
4️⃣ Stay close to your customers – in the early days, I was baker, cashier, and customer service rep rolled into one. This hands-on approach provided invaluable insights. Are you listening to your customers? 👀
5️⃣ Perfect your pitch and always be selling – every interaction is an opportunity to share your vision. My pitch was short (and sweet!) about reinventing a classic treat with a modern twist. What’s your 30-second story? 🗣️
Remember, every cupcake empire starts with a single batch. Your side hustle might just be waiting to become your empire… 👑
Want more inspiration on building your business and brand? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌
#candacenelson #sprinklescupcakes #femalefounder #sidehustlesuccess | Posted on 14/Apr/2025 21:43:23
