Candace Nelson Instagram – Nobody believed in my idea…👇🏻
…but I followed my gut anyway. 🧁❤️
After getting laid off from investment banking, I re-evaluated my life and said “You know what? I’m going to go pursue my passion.”
Soon enough, I graduated from baking school and created the first-ever cupcakes-only bakery, Sprinkles Cupcakes. 🧁
Fast forward to Oprah’s shoutout—and Sprinkles *exploded.* Lines around the block, sold-out shelves, and a global brand. Over 200 million cupcakes sold, 20 stores, 30 cupcake ATMs, and 1,000 employees later, I exited in 2012 to explore new adventures.
Now, I’m a NYT & WSJ Bestselling author, a Guest Shark on Shark Tank, and the founder of @pizzana—all because I bet on myself. And I think it’s time that you bet on yourself too!
P.S. It’s week 1 of my personal branding challenge, Find Your Sweet Spot Online! Over the next 4 weeks, I’m sharing weekly content prompts and building an ambitious community to help kickstart your personal brand! 💖
This week’s challenge: Post a video sharing YOUR story. 📖👇🏻 Whether you’re a founder, a creator, or just starting out, tell (or show) us what got you to where you are today.
👀 Don’t forget to use #SweetSpotChallenge so I can reshare your posts and cheer on our amazing community! 👏🏻🔥
#candacenelson #sprinklescupcakes #sprinkles #sharktank #sharktankabc #abcsharktank #founderstories | Posted on 04/Mar/2025 22:06:24
