Masoom Mehta Instagram – If you’ve been on the internet, chances are you know Masoom Minawala @masoomminawala. Taking the internet by storm with her effervescent demeanour, the entrepreneur and creator’s Dubai home captures her personality. Poised, confident, dynamic.
Pieced together as a puzzle of modern-Scandinavian influences, the residence is truly a tactile cornucopia of textures and materials that gently rise to attention. This is a home located in Jumeirah Lake Towers, one of the sought-after real estate vicinities in the city. A warm, unruffled retreat, it is designed by India-based Aashni Kumar @aashni.kumar of her eponymous design firm. “How can one encapsulate the ever-evolving, pulsating energy that this city enjoys and bring it into a home?” asked Aashni when tasked with the design, “The answer was to create a home that lent a background to the cityscape and allowed the outside to come inside.” A slow glamour.
Tour the home from the link in bio 🔗
Text by Pratishtha Rana @pratishtha__rana
Photography by Ishita Sitwala @ishifishy
Furniture: @woodandsteel.furniture @the_loom_collection @klekktic @thebowerycompany @houseoflunadubai @chattelsandmore @woodculturedxb @westelm @cb2 @urbannest.ae
Art & Decor: @woodandsteel.furniture
Lighting: @marinahomeinteriors | Posted on 12/Apr/2025 17:39:57



