Stella McCartney Instagram – SAVE WHAT YOU LOVE: Introducing Kelsun™️, a bio-based material, with a significantly lower environmental footprint than conventional fibres.
Innovated by Keel Labs, Kelsun is a seaweed-based alternative to cotton and synthetic fibres, crafted from naturally-renewable, regenerative kelp.
This means Kelsun uses 70 times less water, and 100% less land and pesticides compared to conventional cotton, changing the tide of fashion and beyond
Shop #StellaSpring25 in-store and at stellamccartney.comnow
#StellaMcCartney #SaveWhatYouLove #Kelsun #KeelLabs | Posted on 27/Mar/2025 21:16:47
