Rosario Dawson Instagram – Our project has finally landed!
If a major highlight of your day has been to rip off your underwire bra as soon as possible than this is for you! Finally, you can have a sigh of relief from wearing your bra, not just from taking it off.
My dear friend @RenataMBlack has taken years to develop an answer to the age old problem of painful metal wires that we’ve been made to accept wearing since its inception in 1913.
Now we’re super excited to launch @joineby‘s Pain-Free T-Shirt Bra powered by Smart Silicone Tec, a game-changing innovation that gives you the lift and support of a wire without one. No metal. No digging. Just a fresh approach that conforms to you, not the other way around, molding to your unique body shape. It’s a joy to wear something designed with comfort in mind.
When EBY asked what else have we been wired to accept that doesn’t serve us, the disheartening answers came pouring in raising more questions about normalized discomfort and having options to challenge those norms: “I was wired to accept – that saying “no” makes me difficult to love -that I should downplay my achievements to make others comfortable -that my pleasure is not a priority – self-care is selfish, and indulgent” and “comfort and ease are a luxury only a few can experience”.
We can totally have support, not only without sacrifice, but also while lifting up others. Renata has always made microloans a part of EBY’s journey to better support women the world round which was what first brought me on board as a collaborator and investor in her company. Real social impact should be what’s normalized at the core of every company and industry. I hope you’ll join us on this mission.
Break-free. Make the switch.
Use my code: ROSARIO20 for 20% off …!
#painfreetshirtbra
#EBYxRosario
#smartsiliconetec
#tshirtbra
#maketheswitch
#breakfree
#ad | Posted on 26/Jun/2025 20:59:14
