Alina Pyazok Instagram – @lolaofficial_ — O‘zicha. New music video is out on Youtube. Shot in Uzbekistan.
O‘zicha — means “in their own way” in Uzbek language.
Lola is wild in the best way. I love her because she’s genuinely ready to try something new and bold.
She’s a real O‘zicha artist — a trendsetter with her own rules. Her energy truly inspires me.
This video is full of layers — metaphors, cultural clues, inside jokes, and deep love for the traditions of Uzbekistan and Central Asia.
“O‘zicha” is a manifesto of the freedom to be oneself. It’s a satirical mirror of a society where appearances have started to matter more than what’s inside. Through the lens of Uzbek culture — where the scale of celebrations has become the measure of life — a subtle critique emerges. Lola doesn’t judge, she invites reflection.
For example, the truck Lola rides in is called a sorpa-mobile. It carries gifts in a glass container so everyone can see how wealthy the family is. (To catch that scene, make sure to watch the full video on YouTube 🥹)
I’ve always been drawn to ethnic aesthetics, and Central Asia just hits different — vibrant, surreal, a little magical. I’m honestly obsessed with Uzbekistan.
We finished editing this video literally 10 hours ago. And it’s already out.
I love how it turned out. Let’s gooo!
Huge thanks to the whole crew who made it happen. (crew list in comments) | Posted on 11/Jul/2025 22:11:47
