Diipa Khosla Instagram – WTF is building on beauty? A while back, I sat down with @nikhilkamathcio @bhaktim679 and @shantanudeshpandeunofficial for a conversation that was meant to be about beauty… and ended up being about a whole lot more! 🎬
Four very different perspectives – investing, retail, D2C, creator-led but one shared goal: shifting how beauty is seen in India, and how India is seen globally 🌏
Still surreal to think about how far this journey has come. Less than 4 years ago, @indewild was just an idea on my kitchen table. Today:
• We’re set to become the first India-based, homegrown brand to launch at Sephora USA (Feb 2026).
• On track to cross 100 crores / $12M in retail & DTC sales this year.
• The fastest-growing premium hair/ skincare brand on Tira & Nykaa 🤎
We spoke and recorded for over 5 hours. It’s rare to be in a room where you can laugh, debate and still leave with 100 new ideas – especially when you feel like you’ve already seen it all. This was one of those rooms! 💡
For me, it was a reminder that we’re not just running companies, we’re shaping the future of Indian beauty on the global stage. The episode’s live now if you want to listen in, thank you again Nikhil and the whole WTF team for having me! 🤍 | Posted on 22/Sep/2025 21:26:33
