Shakira Instagram – Community building is a cornerstone of modern business strategy. The most forward-thinking leaders understand that sustained growth derives from authentic connection and embedding culture at the heart of their business model.
For global icon #Shakira, this ethos has long been second nature. From commanding the world’s biggest stages to earning countless accolades that affirm her musical artistry for over two decades, she has consistently celebrated and amplified the richness of Latinidad on a global scale. Her sound and her presence (and even her signature blonde curls) have become symbols of identity, even sources of empowerment.
When she introduced @Isima to the world, the foray into beauty felt like a natural extension of her ongoing legacy: The brand and product names—like Curls Don’t Lie, Suavísima, and Delicia—are a nod to her Latin heritage and leadership position in the music industry. Beyond creating award-winning products (the Isima Súperbomba Triple Repair Peptide Mask is an 2025 #AllureBestofBeauty winner), Shakira’s approach to being a brand founder reflects a nuanced understanding of what defines success in today’s beauty landscape: cultural integrity, representation, and emotional connection. And in today’s political climate, when the Latinx community continues to face marginalization, that type of success is more important than ever. Learn more about her journey as a beauty brand founder at the link in bio.
Photos: Getty and @shakira | Posted on 13/Oct/2025 19:32:13
