Candace Nelson

Candace Nelson Instagram – It may be time for a re-introduction…

To everyone coming over from Next Level Baker 👋🏻 and those who remember me from @sprinklescupcakes, Cupcake Wars, and Sugar Rush, you may think my life is still sprinkles and frosting.

A lot has changed over the last 12 years.

I’ve always been a self-proclaimed passionpreneur.

It’s what turned my love of baking into Sprinkles — and why you’ve seen me on baking shows.

But baking was never my only passion.

I love bringing people together through food.
I love building community.
I love investing in businesses and helping founders turn what they love into something sustainable.

Since exiting Sprinkles, I’ve evolved!

I’ve invested in female-founded businesses. I’ve sat on the other side of the table on Shark Tank. And I’ve written a bestselling book about what it really takes to build something from the ground up!

Now, I’m building @Pizzana in public — sharing the wins, the lessons, and everything in between. 🍕

If you’re curious about pursuing your passions, entrepreneurship, and how to scale your brand…

Follow and come join me! (and comment SUBSTACK if you want even more brand-building insights✨)

#candacenelson #nextlevelbaker #sugarrush #cupcakewars #sprinklescupcakes #sprinkles #pizzana #femalefounder | Posted on 17/Dec/2025 21:58:27