Rochelle Rao Instagram – For Rochelle Rao (@rochellerao) , sarees have always carried layers of inheritance—those timeless pieces passed down from her mother and grandmother. She recalls her graduation day, when her mother patiently coached her through draping her very first saree—an initiation into a legacy.
She finds Aadyam’s natural dye Tanchoi weave from Banaras something different: a saree that feels playful, light, and versatile—the kind she could even wear to a brunch.
#CultureBeyondTextiles
Aadyam Handwoven: A corporate social initiative of the Aditya Birla Group, works with handloom weaving clusters to create a self-sustaining ecosystem for the finest artisans of the country by supporting & selling their crafts to impact their quality of life. | Posted on 29/Sep/2025 22:39:42
