Mia Freedman

Mia Freedman Instagram – For the last two years, @joeythelabel has dressed us for the @mamamiaoutloud live shows.
This has meant that @wainwrightholly @jessiestephens90 and I have not had to think about our clothes for a second because we always feel so special and comfortable in our Joey outfits. They just look so good. And she designs for real women’s bodies.
@joeythelabel is a small, independent Australian business founded by Jo Trotter who is doing it tough after the sudden loss of her sister and has had to take some time from her business.
As any business owner knows, this is perilous because you don’t get any kind of leave or holidays – the buck stops wtrh you.
So to keep her beloved business afloat Jo is having a big sale. So if you’ve ever thought about buying something from her, now is the time.
I’ve been collecting @joeythelabel pieces for years – and I am proud to own many of her iconic designs. She brings such sparkle and joy to her clothes, I feel so fantastic every time I put on something Jo has designed. She somehow manages to make classic pieces that are also just so fun and unlike what everyone else does.
If you can, please support her – and all small businesses founded and run by women – whenever you can. It makes all the difference in the world…. ❤️❤️❤️❤️ | Posted on 14/Oct/2025 05:52:31