Sohla El-Waylly Instagram – Behind the scenes of the @sohlae merch collection with @outofprint! One of my favorite quotes from Sohla’s cookbook, Start Here: Instructions for Becoming a Better Cook, is this one: “You’re going to mess up, and it’s going to be okay.” It accompanies a baking story that involves lots of egg yolks, so I knew the design needed eggs, and what better symbol than an egg dropped on the floor? Or lots of them? The thing about broken eggs is that they can generally still be rescued and repurposed. And everything will be okay!
So back in May, I dropped a half dozen eggs onto a plate on the floor, and took my reference photos. The video here is a little reenactment of that! I had fun in the process and ended up making two frittatas after making the reel.
I sketched them out, and traced over them on my iPad using Procreate. Then I moved them around a bunch and tried out different ways of lettering the quote. Finally, I added a minimalist color scheme, and worked with @outofprint and @sohlae to turn it into sweatshirts, tees, tote bags and hats.
I make mistakes all the time, and I’ve learned to course-correct, problem-solve, or just laugh about it. Sohla’s quote reminds me that messing up is part of the creative process, and to be gentler with myself, whether I’m drawing food or cooking it.
This is my first-ever process reel, so I needed to hear this quote more than ever! Thanks for the wonderful opportunity to collaborate, @sohlae and @outofprint ! | Posted on 25/Nov/2025 02:24:49
