Superstar Rajinikanth’s upcoming Magnum opus of a movie 2.0 with director Shankar is gearing up for its grand release in the month of January. The promotions for the movie have started in full swing and the team has decided to release its audio album in Dubai this month. Produced by Lyca, the makers have planned for a grand event on 27th this month.
According to sources close to the makers, the producers have made a budget of 12 Crores for the audio launch function alone. Planned in a grand scale the event is supposed to be held at Burj Park in Dubai which is in close vicinity to the famous Burj Khalifa, the tallest skyscraper in the world.
Making the event, one of its kind the makers are planning to live stream the entire audio launch in 360 degrees. It is to be noted that the first look poster of the movie also was released in 3D at a grand event in Mumbai which also got live streamed on YouTube.
The subsequent promotional strategies of the movie include releasing the teaser at yet another event in Hyderabad in the month of November and releasing the trailer in the final event in the month of December. If sources are to be believed the final event might happen on the birthday of Superstar Rajinikanth on 12th of December.
The movie 2.0 is planned for worldwide release on 27th of January. Starring Rajinikanth and Amy Jackson in the lead roles, Akshay Kumar plays the villain in the movie.