Lisa Ray Instagram – Repost from @freidapinto using @RepostRegramApp – I have been feeling so excited and charged up by this small little victory from an insidious issue that has plagued India and many other countries. Beauty ideals of Light and Fair skin being promoted as more desirable have been nothing but dangerous and destructive and meanwhile, companies selling these products have made bank on them. So yes… first small victory. First, we take away the labels (and acknowledge you for recognising your mistake) and then we take away the product. Your bleach serves no purpose other than destroying mental wellness and making humans more susceptible to skin diseases. 🌻🌺🌸 Poorna says it best… read below. Today was a small victory. A movement as powerful as #blm takes different forms in different communities. For many South Asians, one of the mandates it inspired was to end colorism. And today, @unilever said it would take out the “Fair” from Fair & lovely, or any reference to Skin Whitening. I’d like @unilever and every other brand of skin whitening shit to get their fuck all bleach products off the shelves completely. They are filled with toxic ingredients. Renaming the brand is not enough. A Scorpion, called Fluffy, still stings. Huge congrats to @ninadavuluri @ban.fair.and.lovely @deepica and all the people who signed the petition and have been fighting for this for years. And let’s hold our Bollywood celebs accountable and demand they stop endorsing these products. What the hell is that about? And stop referring to darker actors as dusky. It’s stupid as shit. Badass&lovely art work by @manal_mirza_ #fairandlovely #colorism