Serah D’Laine Instagram – Ok, there is this guy – 💁♀️🤣 kind of obsessed with (like a healthy obsession though, you know. F*kin’ love smart guys) – Carl Jung. You might know him. If he was alive, I swear, I could brain-gasm alllll day with homeslice. 🤣
He’s most notoriously known for identifying five main archetypes—the persona, the shadow, the anima or animus and the self – the engaged parts of ourselves that we are not always conscious of.
*Nerd alert if you know this
And then identifying the characteristics of what we know to be twelve brand archetypes as: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
And you thought branding was just about fashion colors! Hahah! NO!
So, I nerded out on creating a whole google slide deck explaining each one, their shadow the moment of life transitions they are associated with. (*DM me up if you want it)
Every time you experience a major life transition, you might slip through a “shadow archetype”. Think of the last movie you watched. What were the deeper challenges that character went through before finding resolve?
*cont in comments….. | Posted on 11/Feb/2022 06:59:21
