Serah D’Laine Instagram – “If you go blonde, you’ll work more”. I still remember the day my manager told me that. At 17 years old, I wasn’t mad at having 30 national commercials under my belt already but I had not yet broken into Film TV.
I did it, platinum even. And the truth was – I DID work more! That was my first lesson in personal branding.
Seems like a lifetime ago I was fully embracing my Sedona Shaman side, I loved being barefoot in the desert, teaching about higher consciousness, spirituality the subconscious elements of self-love. omg, I was so boho bhakti chic. Hahah! She’s still part of me somewhere.
As I became a teacher at the Yavapai (Sedona) college established myself as a mentor, I realized I needed to elevate my personal brand.
I love using juxtaposition brand archetypes – using two opposites, but supportive to each other. I’m the leather lace kinda girl. Denim with diamonds.
Moving from teaching self love to self leadership to high-achieving entrepreneurs, I leveled up again.
Every time I elevated my personal brand, it upleveled my business.
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The top 2 industry favorites are to tell you that you just have to identify your “Ideal client” create “magnetic messaging”. That’s only marketing, that’s half the equation. Branding comes first – because Your Personal Brand Presence speaks to your future clients subconscious mind, within .05 seconds, before they even read your copy.
But it makes me sad to see incredible women, who have a true gift, who LOVE teaching helping others, who’s expertise could save someone life – keep saying to me…..
I’m not attracting who I want to work with
I’m making money but not making the income I really want
I’m putting out content all the time but not generating the engagement.
And that’s when I say, I get it, It was that way for me too until I included the missing piece – that you haven’t established a personal brand presence that would speak to your ideal client/customer in a way that they identify with will trust.
If your branding isn’t the foundational part of your marketing strategy then don’t market anything until you do. Remember, YOU are your brand.
Got something I’m really fired up about this month, so stay tuned. | Posted on 07/Feb/2022 02:20:32
